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About Serious

Born of Necessity

Driven by Curiosity.

Serious Values

Drive Innovation
Mindful innovation is the only way forward
Build Trust
Nothing worth building comes without Trust
Make change
Community is the foundation and benchmark for success
be sustainable
Place, plant and people deserve fair consideration  
Protect privacy
Your data isn't just an object, it's valuable
Be accessible
If it can't be enjoyed by most - it's not worth building
About Serious

At Serious, we have one simple aim: help you thrive in a world that's bigger, faster, and fuzzier by the day. Technology races ahead of regulation, leaving many leaders uncertain about what's coming next—and that bothers us. So, we’re doing something about it.

Simon Haines, CTO

Elevating Trust in the Age of AI

Where Innovation Meets Integrity
Every breakthrough in AI must be measured against its impact on people, society, and the future. Our philosophy is simple: cutting-edge technology must always serve the greater good. Guided by rigorous analysis and timeless principles, our approach is both visionary and responsible.
Our Promise to You
At Serious, ethics aren’t an afterthought; they’re our foundation. As we lead the charge in AI development, we remain dedicated to a future where technology empowers, enriches, and respects human dignity. Join us in building a future where progress and principle walk hand in hand. Discover more about our ethical framework and journey towards a more transparent, responsible, and innovative future.